deepening the relationship between the
BUILT
ENVIRONMENT
and
TALENT
ATTRACTION
Today, real estate developers, architects and general contractors are being given the opportunity to help civic officials attract the knowledge workers that are so important to new employers. A new style of building is key.
Economic developers, does your community have a unique selling proposition?
Are you offering a brand experience that no other community could offer?
You must know what to emphasize when talking to a young professional, a relocating worker-prospect.
Most communities fail.
50 million workers want to find a place to live and work that fits their lifestyle and values - a place truly unique where they can make a difference.
Many economic developers and Chamber officials think their community is very special. They talk about quality of life, schools, taxes and the local library. They talk about safety and affordability.
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These people are stunned when they find out that 15 communities within 200 miles are talking about the same attributes!
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It is very difficult to differentiate your community, yet there is no alternative if you want a future for your business, family and school.
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UrbaNatural Developers offer an integrated solution that is based on the proven link between visual imagery, the built environment and a massive target audience with unique values.
"Most city planners recognize the need for green spaces and cultural amenities in urban areas. Mr. Hinderaker's "UrbaNaturals" concept seeks to tie this conventional wisdom together with an understanding of the coveted "creative class" demographic while also presenting practical ideas for neighborhood revitalization and community visioning. This futurist lens may help local leaders see how to build cities that appeal to young and mid-career professionals."
Justin Arnold, Ph.D, Economic Development, Charlotte, NC
Make your community stand out with UrbaNatural™ buildings, UrbaNatural interiors, UrbaNatural streetscaping and good vibes.
Neuro-Aesthetics Can Give Developers, Planners and Chamber Execs a Unique Value Proposition to Attract Young Professionals
In 1981, two scientists received the Nobel Prize for proving that high-contrast visual imagery stimulates the brain's visual cortex and evokes a 'pleasurable response' (via dopamine). Thus, 'good vibes' and the creation of 'new energy' in your UrbaNatural community.
Civic administrators and economic developers who struggle to attract "high demand" talent are rethinking how their downtowns should look. Cutting edge neuroscience suggests we can stimulate a 'pleasurable response' in the brains of high-skill workers (among others) using eclectic, "UrbaNatural" building design. According to Nobel Prize-winning scientists David Hubel and Torsten Wiesel, certain visual patterns stimulate activity in the human brain's visual cortex. This neuro-insight was originally applied to art and the emotions stimulated by art. But it also explains why the principal of contrast (opposite materials or colors) make buildings more interesting to passers-by or even attractive to new workers.
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The Allocation of Attention Downtown:
How to balance opposites to attract talented workers: One of Hubel and Wiesel's discoveries had to do with the power of contrast (a central tenet of UrbaNatural building design). Contrast is pleasing to the eye because it 'eliminates redundant information and focuses attention.' Cells in the human retina, the 'relay station' in the brain, respond to 'changes in luminance rather than homogeneous surface colors.' In other words, visual contrast stimulates new ways to experience your city in your core.
Proof-positive: Harvard neuroscientists David Hubel and Torsten Wiesel uncovered the power of contrast in visual imagery. UrbaNatural building design uses contrasting building materials to leverage that research to give economic developers and civic officials a new 'energy tool' that attracts young workers and new employers.
It also empowers real estate developers and architects to play a larger role in talent attraction.
BREAKTHROUGH IN COMMUNITY DESIGN: EMOTION VIA CONTRAST ATTRACTS WORKERS
Secret Sauce #2 for Successful Civic Workforce Development:
Innovation
+
Marketing
Peter Drucker found that every business has only two necessary functions: innovation and marketing. Presumably, a good civic (or construction) 'product' means 'something better than that offered by a competitor.' That comes from innovation. Steve Jobs was not an engineer or scientist. What he did was to understand the possibility of the concept of the personal computer. Previously giant IBM and other large computer corporations - with all their engineers and scientists - had not seen this. But Jobs, without even a college education, did. So he innovated out of his garage with fellow computer pioneer, Steve Wozniak.
The concept behind UrbaNatural building and landscaping design is to attract young knowledge workers ('UrbaNaturals') by using high contrast architecture and eclectic building materials - an innovative, marketable design that sets you apart. This creates an unprecedented linkage between economic developers, general contractors, architects, Chamber officials and landscapers.
